How to comply with Facebook Ads & Google AdWords terms
In this article, you’ll learn how to create a landing page that complies with Facebook Ads & Google AdWords terms. It’s important to follow these guidelines, otherwise you'll be at risk of getting your ad account shut down.
1. Familiarize yourself with Facebook’s & Google’s terms
Before getting started, it’s a good idea to familiarize yourself with the terms & policies of the ad network that you’ll be using:
2. Include links that take people away from the page
While this may seem counter-intuitive from a conversion point of view, Facebook & Google like it when your landing pages aren’t a dead end. Your users should be able to navigate away from your landing page using a navigation menu.
Facebook and Google want you to have a “real business”, instead of just a one-page website.
Simply add a link, such as “About”, Blog”, etc to your navigation menu. You can do this using the “Extra navigation link” feature in LandingCube.
4. Include contact information & business address on your landing page
Include a contact email, as well as an address on your landing page. By default we add our own email & address to the footer of each new landing page. Feel free to change it to your actual business address & contact email.
5. Use your own domain
While LandingCube hosts your landing pages for you at pages.landingcube.com, we recommend you host your landing pages on your own domain.
This is important for a few reasons. For one, Facebook wants to see ads run by real, legitimate businesses, and it makes you a lot more legitimate if you have your own domain.
Plus, with many others running landing pages from the default domain, their behavior can affect you. For example, if someone else is running spammy ads to this domain, Facebook may end up being tough on allowing more ads to be approved from the same domain.
That's why you should always connect your own domain - it's super easy too.
The best way to do this is by connecting a custom subdomain. With this method, you'll publish landing pages directly to your own URL (instead of pages.landingcube.com). Read this article on how to do this.
You can also easily add your landing page to your own site using our iFrame embed feature. Alternatively, if your site is on WordPress you can download our Wordpress plugin to make it even easier.