How to Use LandingCube's 2-Step URL Builder Feature
Note: our URL builder is available only on our Full-Time Seller and Large Business plans.
As part of their promotions, many sellers use special URLs that target keywords, or send customers through a particular sales path.
LandingCube has a feature that enables you to create 2-step URLs and Add to Cart URLs directly in campaign creation.
All regular URLs and 2-Step URLs on LandingCube pages work as deeplinks - meaning if someone clicks the link on mobile and has the Amazon shopping app installed, the link will open in the app (links from Messenger campaigns do not work as deeplinks at this time, however).
Add-to-Cart and Buy Together URLs do not work with deeplinking, however, so we discourage using these URLs for campaigns targeted to mobile users.
This article will walk you through setup of each URL.
To reveal the URL builder, create or edit your landing page, navigate to "Integrations", and enable "Redirect URL".
Once enabled, you can choose your type of URL:
- Normal URL (this is a free field, for you to input any url you like)
- Add to Cart URL
- 2-Step Storefront URL
- 2-Step Brand URL
- 2-Step Field-ASIN URL
- 2-Step via Hidden Keyword URL
- Buy Together URL
Add to Cart URL
This URL will send the customer through to a screen prompting them to add the product to their cart.
Each field here is populated already. Just choose the quantity you would like to be added to the cart, and test through the preview link.
2-Step Storefront URL
This link will send the customer to a search for your desired keyword, within your Amazon storefront. Once they click through to your product, a purchase will be attributed to your keyword, giving you a boost for this term.
For added accuracy, you can add the ASIN as a search parameter, taking away the chance of any other products showing up.
You will need to fill out several fields:
This is the ID number for your Amazon store. You can find this by going to your Amazon listing, clicking where it says "Sold By".
Clicking through will take you to the Seller Feedback page for your store. Next, click where it says " __yourstore__ storefront".
The storefront page should show all the products you are selling on this Amazon marketplace. You can find your storefront ID in the URL - the string of numbers following "me=".
Be sure not to confuse this with the "marketplaceID". Non-US marketplaces have storefront URLs in a slightly different order, so this can be easy to mistake.
You can include multiple keywords by clicking "Add Keyword". This will create multiple storefront URLs, and clickthroughs will be distributed based on the weighting you give on the right hand side.
(For example, if one keyword has a weighting of 100 and another 50, if there are 150 clicks, keyword 1 will be used 100 times while keyword 2 will be used 50 times).
This is optional, however it is ideal to ensure as many customers as possible click through and complete a sale.
Check your link through the preview link. It should show your store as the search category, your added search term, and your product in the search results.
2-Step Brand URL
Brand URLs work the same way as a storefront URL, except the search goes through the brand page.
For example, for this listing: https://www.amazon.com/gp/product/B00O9GPAVU
The brand is Nintendo.
Fill out the fields just as you would for a storefront URL. The only difference is, instead of the storefront ID you will enter the brand ID.
The brand ID is just the name of the brand. If you are not sure what the brand is, it is whatever comes after "by..." under your product title:
Fill out all the fields as usual, including keywords and keyword weighting. It's advisable to use the ASIN field too, if your product is sold from a brand with a wide number of products.
Again, when you preview your URL it should show the keyword in the search field, as well as keyword/ASIN above the search results.
2-Step Field-ASIN URL
The field-ASIN URL works in much the same way, except it restricts your search to a specific ASIN. This makes it one of the most effective URLs for ranking, as only your intended ASIN will show up.
Here's the search results page on Amazon:
2-Step Hidden Keyword URL
This URL is very similar to the previous one. It makes a search using your ASIN as a "hidden" keyword, thus only returning results that match both your ASIN and keyword.
The downside of this, compared to the field-ASIN URL, is that sponsored products will show up as well (as you can see above).
Buy Together URL
The Buy Together URL is an add-to-cart URL that prompts the customer to add two different ASINs to their shopping cart.
This URL is not for ranking for specific keywords, as the previous 2-step URLs are, but is effective if you're promoting package deals, and trying to upsell purchases. It can also be effective at creating a "frequently bought together" connection on your listing between these products.
If you would like to use your own URL as the Redirect URL, you can do so. Select "Normal URL" from the dropdown menu, and add your URL in the field provided.
You can add multiple URLs here, by clicking "Add Redirect URL". If multiple URLs are included, clicks will be distributed evenly between each one.
Common use cases for this may be link shorteners, for better tracking and analytics.