How to Create a “Buy One Get One Free” Promotion

In this article, we show you how to create single-use promo codes for Amazon’s Seller Central.

You can set up a wider range of promotions too, including "Buy One Get One".

Generating your coupon codes

Begin by going through “Advertising” and then “Promotions”.

Select the “Buy One Get One” option.

Now set the conditions for the purchase.

Set “Buyer purchases” to “At least this quantity of items”, with the value at “1”.
Set “Purchased items” as the ASIN of the product
Set “Buyers get” as “Free items”
Set "Applies to" as "Purchased Items"
Set "Buyer benefit applies to a quantity of" as 1 when the buyer purchases 1 item.

You can also change these values if you wish, changing the number of items a customer must purchase to qualify, or how many free items they receive.

From the "Scheduling" step, follow the steps the same as a regular promotion, as laid out here.

Under "Step 3: Additional Options", set "Claim Code" as "Single Use".

When making your landing page, you will need to edit several areas to indicate it is a "Buy One Get One" promo.

On the "Basics" tab, you should set the original price as the regular price for two items. The new price is then the cost for one item.

For example, if your product is $10 and you are running a Buy One Get One promotion, it would look like this:

Under "Design", you will have to include in your headline or body (or both) that this is a Buy One Get One deal.

For example:

You can also edit your promo email settings to show the type of promotion it is from the "Integrations" page — "Promo Email Settings".

Set the rest of your campaign settings, including your Google Analytics, Facebook Pixel, and Email Provider integrations, as you wish.

Once this is done, you will be able to publish your beautiful landing page and start driving external traffic to your Amazon listing.